Challenges Regarding Internship Programs †Free Samples to Students

Question: Discuss about the Challenges Regarding Internship Programs. Answer: Introduction In the new borderless business sector, different organizations face the vast array challenges like the social and technology shifts, cultural diversity, aging workforce, as well as political instability. The sequence of this challenge is that there is the ever-increasing focus on active recruitment (?iutien? Railait?, 2015). Therefore, Starbucks Company continues to face key challenges for recruiting its workforce like any other company within the global corporate sector. Starbucks Company has the issue in developing its leadership during recruitment. Besides, development of appropriate leadership in recruitment process remains to be the essential concern in every company. Starbucks Company as a business that deals with the sale of a range of hot together with cold drinks, food items, and accessories, it is essential for its HR management to ensure that they put appropriate strategies to recruit skilled and qualified persons. Therefore, the primary target of this report is to addres s some of the key challenges for recruiting Starbucks Companys labor force as well as suggesting some of the strategies applicable in overcoming such challenges. The workforce of any organization continues to be the primary source of competitive edge of the Starbucks Company over its competitors. The process for active recruitment and strategy of selection is not always smooth sailing. Human resource management of Starbucks Company faces actual problems that include the cost of advertising job openings and intangible obstacles. Some of these barriers include improving communication process between the recruiters together with hiring managers (Moschetto, 2014). The other primary key challenges comprise of labor supply and demand, the image of the company, diversity concerns, aging workers, and generation. Supply and demand of labor Starbucks Company finds it tough to re-expand its different stores that had previously close don because of lack of adequate personnel. Shortage of laborers remains to be the issue that worsens the future operations of the company. The increased attention on the inadequacy of workers hinders the efficient recruitment processes of the workforce (Sutton, 2017). Besides, the rise in demand for the labor by other companies to take away workers from Starbucks Company inhibits the active recruitment and retention of skilled personnel to stabilize the flow of many skilled employees in the operation of the company. The competition imposed to Starbucks Company by other well-established companies for the demand of labor form one of the highest challenges the company face for searching of top talent (Hope, 2017). Other companies can offer the best benefits packages, higher wages, as well as other advantages and this make it difficult for the Starbucks Company to get the adequate number of perso ns to recruit into its operations. Most HR managers in Starbucks Company are unable to understand actions that make its recruitment process to be less bureaucratic compared to other organizations within the competitive marketplace. Additionally, the company faces the problem of finding qualified applicants during the hiring process. Starbucks Company has focused on investing its resources into the process of image advertising as this ensures that it is in the right place to work and supporting the diversity of the workplace. Most targeted clients for recruitment tend to focus on image portrayed in the advertisement modes in loving or hating the company (Sadhukhan, 2012). The company lacks the best strategy of placing its ad when the management wants to hire more workers. The wrong presentation of the image of the Starbucks Company makes it require the correct number of people who apply for their jobs. The inadequacy in some persons to undergo scrutinization makes it tough for the company to attain skilled and qualified individuals that can support its operations (McCarthy, 2016). Therefore, it is essential for the company to use the correct measures and channels of portraying the exact image of its operations by use of best pictures and words in advertising for the vacant opportunities. Demographic concerns The issues of demographic in any organization affect hugely the requirements set for recruiting a worker. A range of management as well as practices of leaders that focus on valuing diversity in the workforce can make many qualified and skilled persons to shy away from coming to the recruitment process. The demographic that focuses on different needs of recruiters like their backgrounds, skills, age, marital status, religions, and needs influences variously qualified personnel during the interview without such concerns (Sutton, 2015). The demographic interest of focusing on young and energetic workers by the Starbucks Company has negatively affected its recruitment process because most of the experienced are aged, and they are not considerable during the hiring process. Therefore, change in demographic effects hiring process of the workforce for the Starbucks Company by altering the pools of potential employees. The concern also changes the needs of employees and influencing broader business objective like provision of services. The aging workforce is one of the most acknowledged barriers to the participation of the workforce in the recruitment process of Starbucks Company. Age discrimination during hiring process affects the retention of staff (Bradford, 2016). Besides, the discrimination of aged persons in recruitment for the workforce by Starbucks Company arises because of the combination of social perception along with economic justifications. Hiring process within the company faces a challenge imposed by aging labor force because of the costs as well as capital for retraining older workers (Sutton, 2017). Besides, managers believe that older employees will find it harder to learn advanced skills that result to advancement in modern technology. Many cases, Starbucks Company, face the problem of dealing with age discrimination, caregiving responsibilities, job search assistance, and caregiving responsibilities. The advancement in present technology in operations of companies has a massive influence on operations of Starbucks Company. The new policies for conducting business operations among the firms that deal with coffee products like Starbucks Company have made it tough during recruitment of laborers (Glasscock, 2013). The management faces daunting task during recruitment to form the idea strategy to select workforce that can deal with changes in business environment. In most cases, managers get so caught up in running their daily business activities along with closing sales that they forget about the significance of improving the companys operations and image on their products and importance of implementing different practices of recruiting. The diversity within the company focuses on age, ethnicity, gender, nationality, age, and sexual orientation. All these issues pertaining diversity affect how Starbucks Company performs its recruitment process (Baran Klos, 2014). In some cases, the company focuses on the need of employing workers from one gender, and they might fail to attain the adequate number of such people. Such scenarios make the HR management of Starbucks Company to remain in desperate as they fail to advise different targeted groups to come for their training as well as getting skilled persons (Haskova, 2015). The issue of getting dozens of unqualified applicants that wastes the resources of the company continues to be a more frustrating factor during the recruitment process. Strategies to address these challenges The quality of the workforce of the Starbucks Company can hire on the active recruitment along with the strategy for its selection. The needs of employer branding remain to be the real driver of acquiring the growth of talent during the recruitment process (McCarthy, 2016). Employer branding will help in resolving different challenges that arise in the course of recruiting workforce for Starbucks Company. It will ensure that every stakeholder of the company can understand the market perception (Hope, 2017). They can know what to work for an organization before selecting an individual to attain the right to be the companys employee. The recruiters and employee can be able to understand the companys image and their prospect, current, and prospect that different employees have in their mindsets concerning the experiences if employment at the Starbucks Company. Creation of employer branding will be essential for the company to keep its position filled in the current economy that experien ces war for talent that intensifies (Sutton, 2015). Therefore, employer brand aid in developing and marketing employment brand for the company by ensuring that every job seeker during recruitment understand why they need to work for the Starbucks Company. The use of the useful type of advertisement model aids in attracting a huge number of job seekers to attend recruitment. Efficient development of the proper plan for notice enables the Starbucks Company to make the initial expression for various persons (Mirick, 2014). Besides, the first impression among the people allows the company to go a long way in the determination of interest in the job opening that they advertise at any moment. The type of advertisement used by the firm must have the appropriate layout and include essential elements to attract huge numbers of job seekers. Some of the items include the title of the job and location of the company, description of the position, entry qualifications, and remuneration packages among other factors (?iutien? Railait?, 2015). Moreover, application of specialists recruitment advertising agency will allow the Starbucks Company to receive professional advice on the design and to copywriter mainly related to the process of recruiting it s workforce. Conclusion Following the discussed challenges that affect recruiting the workforce by the Starbucks Company, it is essential for the company to build the foundation of its commitment to its workers. The company needs to maintain its uncompromising principles as it grows in operations. Some of the guiding principles that the Starbucks Company can use to help it in measuring the appropriateness of its decisions during recruitment process are diverse. For instance, the company can provide the great work environment as well as treating every person in the enterprise with respect and dignity. The company can also focus on applying the highest standards of excellence to the strategies of recruiting labor force. Like many organizations, Starbucks Company should strive to hire the most skilled as well as talented workers. While Starbucks Company currently competitive in recruitment because of its health benefits offerings, application of social media metrics, along with the repute of the company, the c ompany must focus on continually assessing its tactics. There is a need for the Starbucks Company to determine compensation together with benefits to remain competitive among the businesses that deal with sales of coffee drinks and its products. Additionally, management of Starbucks Company must aim at maintaining wages that can make it have huge profits. The essential wants for improvement of operations during recruitment will ensure that Starbucks Company needs to shift to extra intrinsic and less monetary compensation slowly. The ever-increasing conflict for qualified and talented persons at the corporate level shows that there is the inadequacy for qualified professionals. Therefore, Starbucks Company needs to create an advanced fleet of leaders to conduct its recruitment activities for the workforce. There is a need for the Starbucks Company to create their internship programs while maintaining its standards of qualifications high until the program becomes reputable amongst top learning institutions like universities and colleges. References Baran, M., K?os, M. (2014). Managing an intergenerational workforce as a factor of company competitiveness. JOURNAL OF INTERNATIONAL STUDIES, 7(1), 94-101. https://dx.doi.org/10.14254/2071-8330.2014/7-1/8 Bradford, M. (2016). Follow practical advice to limit legal challenges regarding internship programs. Recruiting Retaining Adult Learners, 19(1), 8-8. https://dx.doi.org/10.1002/nsr.30191 ?iutien?, R., Railait?, R. (2015). Challenges of managing an ageing workforce. Engineering Economics, 26(4). https://dx.doi.org/10.5755/j01.ee.26.4.7081 Glasscock, B. (2013). Workforce Competency and Organizational Health Key Drivers in Workforce Optimization. Journal Of Petroleum Technology, 65(12), 78-80. https://dx.doi.org/10.2118/1213-0078-jpt Haskova, K. (2015). Starbucks Marketing Analysis. CRIS - Bulletin Of The Centre For Research And Interdisciplinary Study, 2015(1). https://dx.doi.org/10.1515/cris-2015-0002 Hope, J. (2017). Adopt multipronged strategy to build enrollment in spite of challenges. Recruiting Retaining Adult Learners, 19(12), 5-5. https://dx.doi.org/10.1002/nsr.30276 McCarthy, C. (2016). Innovative strategies prove effective for managing personnel, budget, enrollment challenges. Recruiting Retaining Adult Learners, 19(1), 12-12. https://dx.doi.org/10.1002/nsr.30194 McCarthy, C. (2017). Embrace challenges as opportunities to grow. Recruiting Retaining Adult Learners, 19(5), 12-12. https://dx.doi.org/10.1002/nsr.30225 Mirick, R. (2014). Challenges in recruiting parents to participate in child welfare research: implications for study design and research practice. Child Family Social Work, 21(4), 484-491. https://dx.doi.org/10.1111/cfs.12165 Moschetto, M. (2014). Key Trends in Workforce Management and New Challenges for HR. Employment Relations Today, 40(4), 7-13. https://dx.doi.org/10.1002/ert.21428 Devi, R., Anitha. S, A. (2012). A Study on The Effectiveness of Training When A Company Considers Workforce Development. International Journal Of Scientific Research, 2(12), 328-329. https://dx.doi.org/10.15373/22778179/dec2013/100 Sadhukhan, P. (2012). Tea Industry in West Bengal Hopes and Challenges. Global Journal For Research Analysis, 3(7), 25-26. https://dx.doi.org/10.15373/22778160/july2014/8 Sutton, H. (2015). Overcome challenges to cultivate women leaders on your campus. Recruiting Retaining Adult Learners, 18(1), 9-9. https://dx.doi.org/10.1002/nsr.30093 Sutton, H. (2017). Address challenges in higher education that impact adult learners. Recruiting Retaining Adult Learners, 20(1), 1-5. https://dx.doi.org/10.1002/nsr.30282 Sutton, H. (2017). Rural education presents unique challenges for adult learners. Recruiting Retaining Adult Learners, 19(9), 12-12. https://dx.doi.org/10.1002/nsr.30256

Pressures of society on celebrities free essay sample

My topic focuses on societal pressures on celebrities and people. While research may confirm that both celebrities and people have the same problems, you can’t help but notice that celebrities are more judged. This is a highly controversial topic because we are so quick to judge someone based on their actions without really knowing them. While some people think celebrities are a bad influence some still think they can also have some benefits to the community. People and celebrities go through some of the same problems, the only difference is celebrities have no privacy in their personal lives and they are put on a higher pedestal. However, we may never know if the high pressures of society will ever change and be more open minded before judging people based on their outside appearance and mistakes. Jack Marshall’s article, â€Å"The Sexualization of Teen Celebrities Is Ethically Questionable,† discusses young teens that idolize stars and want to be just like them so they dress and act the same. We will write a custom essay sample on Pressures of society on celebrities or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Similarly, Julie Mehta article, â€Å"Celebrity Culture Promotes Unrealistic Body Images,† discusses how the younger generations want to look like celebrities and view that their bodies are not as fit or thin enough. Despite the fact that the articles bring up different questions about how we look up celebrities too much, the authors both argue celebrities are idolized too much. Marshall does this by stating, â€Å"The early sexualization of TV actresses whose fans are young teens and pre-teens has a strong rippling effect across the culture, encouraging girls to go where their idols appear to be going†. This statement points out that the younger generation wants to be their idols so much that they start mocking what they do. Mehta begin her argument by saying, â€Å"Perfect images of perfect celebrities are everywhere, and it’s enough to make anyone feel insecure or envious. † (Mehta. ) The article describes the flawless images of celebrities in the media can disturb one’s thought about body image and self-esteem.. She goes on to state, â€Å"Seeing all those artificially perfected images can hurt your body image- the way you see and feel about your body and the way you think others see you. I feel like that will get us closer to the glitz and glamor of their life. Another source that talks about the pressures of society is Chris Hedges’s article, â€Å"Celebrity Culture is Harmful. † He discusses how celebrity culture only results to self absorption and materialism. This also connects to the main point of Emily Stimson’s article, â€Å"Celebrity Culture Harms Teens. † Their article sheds light on the obsession of celebrities and how dangerous their influence really has on the younger generation. Both articles talks about celebrities’ fame disturbing our society. Hedges and Stimson both talk about star’s lives as only the matter about wealth, fame and don’t have a touch of reality. He states that, â€Å"gossip and chatter dominate what really matters in the nation † (Hedges. ) With this statement one could say he is right, people are more bound to watch television talking about the latest sandal with down spiraling celebrities than watching Fox 4 news talk about the war in Iraq. Stimpson states that, â€Å"American teenagers are obsessed with celebrities and becoming famous, which has negative emotional and social consequences† . The authors go on to fully detail what is wrong with our community and their reasons they think that celebrity culture has ruin our society. In conclusion, this research may be used to support that celebrities are idolized too much and once they make a mistake, we throw it out of proportions, and we criticize them for it. While some of the articles focus more on celebrity obsession, the other articles take into consideration that maybe it isn’t their fault that they are so corrupted, but because of the pressure of being perfect that corrupts them. When will we realize that we put too much pressure of stars? How will they be able to make a mistake, when to them it feels like they are walking on eggshells? And once they make a mistake we are there to judge them and talk down on them, because they got caught. No one is perfect, so why do we have such high standards for them to be? We yearn to be center of attention, to be noticed and admired. We build social media sites only for the sole purpose to present our image in the world. Why are willing to give up our privacy to become famous? We have become so infatuated with celebrities and their fame that we watch everything they do so we can do our best to be just like them. Has our society become so obsessed with money and power that we have lost track on what is really important in the world? That is a better question.

The Impact of Wheeled Vehicles on Human History

The Impact of Wheeled Vehicles on Human History The inventions of the wheel and wheeled vehicles–wagons or carts which are supported and moved around by round wheels–had a profound effect on human economy and society. As a way to efficiently carry goods for long distances, wheeled vehicles allowed for the broadening of trade networks. With access to a wider market, craftspeople could more easily specialize, and communities could expand if there was no need to live close to food production areas. In a very real sense, wheeled vehicles facilitated periodic farmers markets. Not all changes brought by wheeled vehicles were good ones, however: With the wheel, imperialist elites were able to expand their range of control, and wars could be waged farther afield. Key Takeaways: Invention of the Wheel The earliest evidence for wheel use is that of drawings on clay tablets, found nearly simultaneously throughout the Mediterranean region about 3500 BCE.  Parallel innovations dated about the same time as the wheeled vehicle are the domestication of the horse and prepared trackways.  Wheeled vehicles are helpful, but not necessary, for the introduction of extensive trade networks and markets, craft specialists, imperialism, and the growth of settlements in different complex societies.   Parallel Innovations It wasnt simply the invention of wheels alone that created these changes. Wheels are most useful in combination with suitable draft animals such as horses and oxen, as well as prepared roadways. The earliest planked roadway we know of, Plumstead in the United Kingdom, dates to about the same time as the wheel, 5,700 years ago. Cattle were domesticated about 10,000 years ago and horses probably about 5,500 years ago. Wheeled vehicles were in use across Europe by the third millennium BCE, as evidenced by the discovery of clay models of high sided four-wheeled carts throughout the Danube and Hungarian plains, such as that from the site of Szigetszentmarton in Hungary. More than 20 wooden wheels dated to the late and final Neolithic have been discovered in different wetland contexts across central Europe, between about 3300–2800 BCE. Wheels were invented in the Americas, too, but because draft animals were not available, wheeled vehicles were not an American innovation. Trade flourished in the Americas, as did craft specialization, imperialism and wars, road construction, and the expansion of settlements, all without wheeled vehicles: but theres no doubt that having the wheel did drive (pardon the pun) many social and economic changes in Europe and Asia. Earliest Evidence The earliest evidence for wheeled vehicles appears simultaneously in Southwest Asia and Northern Europe, about 3500 BCE. In Mesopotamia, that evidence is from images, pictographs representing four-wheeled wagons found inscribed on clay tablets dated to the late Uruk period of Mesopotamia. Models of solid wheels, carved from limestone or modeled in clay, have been found in Syria and Turkey, at sites dated approximately a century or two later. Although long-standing tradition credits the southern Mesopotamian civilization with the invention of wheeled vehicles, today scholars are less certain, as there appears to be a nearly simultaneous record of use throughout the Mediterranean basin. Scholars are divided as to whether this is the result of the rapid dissemination of a single invention or multiple independent innovations. In technological terms, the earliest wheeled vehicles appear to have been four-wheeled, as determined from models identified at Uruk (Iraq) and Bronocice (Poland). A two-wheeled cart is illustrated at the end of the fourth millennium BCE, at Lohne-Engelshecke, Germany (~3402–2800 cal BCE (calendar years BCE). The earliest wheels were single piece discs, with a cross-section roughly approximating the spindle whorl- that is, thicker in the middle and thinning to the edges. In Switzerland and southwestern Germany, the earliest wheels were fixed to a rotating axle through a square mortise, so that the wheels turned together with the axle. Elsewhere in Europe and the Near East, the axle was fixed and straight, and the wheels turned independently. When wheels turn freely from the axle, a drayman can turn the cart without having to drag the outside wheel. Wheel Ruts and Pictographs The oldest known evidence of wheeled vehicles in Europe comes from the Flintbek site, a Funnel Beaker culture near Kiel, Germany, dated to 3420–3385 cal BCE. A series of parallel cart tracks was identified beneath the northwestern half of the long barrow at Flintbek, measuring just over 65 ft (20 m) long and consisting of two parallel sets of wheel ruts, up to two ft (60 cm) wide. Each single wheel rut was 2–2.5 in (5–6 cm) wide, and the gauge of the wagons has been estimated at 3.5–4 ft (1.1–1.2 m) wide. On the islands of Malta and Gozo, a number of cart ruts have been found which may or may not be associated with the construction of the Neolithic temples there. At Bronocice in Poland, a Funnel Beaker site located 28 mi (45 km) northeast of Krakà ³w, a ceramic vessel (a beaker) was painted with several, repeated images of a schematic of a four-wheel wagon and yoke, as part of the design. The beaker is associated with cattle bone dated to 3631–3380 cal BCE. Other pictographs are known from Switzerland, Germany, and Italy; two wagon pictographs are also known from the Eanna precinct, level 4A at Uruk, dated to 2815/-85 BCE (4765/-85 BP [5520 cal BP]), a third is from Tell Uqair: both these sites are in what is today Iraq. Reliable dates indicate that two- and four-wheeled vehicles were known from the mid-fourth millennium BCE throughout most of Europe. Single wheels made of wood have been identified from Denmark and Slovenia. Models of Wheeled Wagons While miniature models of wagons are useful to the archaeologist, because they are explicit, information-bearing artifacts, they must also have had some specific meaning and significance in the various regions where they were used. Models are known from Mesopotamia, Greece, Italy, the Carpathian basin, the Pontic region in Greece, India, and China. Complete life-sized vehicles are also known from Holland, Germany, and Switzerland, occasionally used as funeral objects. A wheel model carved out of chalk was recovered from the late Uruk site of Jebel Aruda in Syria. This asymmetrical disk measures 3 in (8 cm) in diameter and 1 in (3 cm) thick, and wheel  as hubs on both sides. A second wheel model was discovered at the Arslantepe site in Turkey. This disc made of clay measured 3 in (7.5 cm) in diameter and has a central hole where presumably the axle would have gone. This site also includes local wheel-thrown imitations of the simplified form of late Uruk pottery. One recently reported miniature model comes from the site of Nemesndudvar, an early Bronze Age through Late Medieval site located near the town of Nemesndudvar, County Bcs-Kiskun, Hungary. The model was discovered along with various pottery fragments and animal bones in a part of the settlement dated to the early Bronze Age. The model is 10.4 in (26.3 cm) long, 5.8 in (14.9 cm) wide, and has a height of 2.5 in (8.8 cm). Wheels and axles for the model were not recovered, but the round feet were perforated as if they had existed at one time. The model is made out of clay tempered with crushed ceramics and fired to brownish gray color. The bed of the wagon is rectangular, with straight-sided short ends, and curved edges on the long side. The feet are cylindrical; the entire piece is decorated in zoned, parallel chevrons and oblique lines. Ulan IV, Burial 15, Kurgan 4 In 2014, archaeologist Natalia Shishlina and colleagues reported the recovery of a dismantled four-wheeled full-sized wagon, direct-dated to between 2398–2141 cal BCE. This Early Bronze Age Steppe Society (specifically East Manych Catacomb culture) site in Russia contained the interment of an elderly man, whose grave goods also included a bronze knife and rod, and a turnip-shaped pot. The rectangular wagon frame measured 5.4x2.3 ft (1.65x0.7 m) and the wheels, supported by horizontal axles, were 1.6 ft (.48 m) in diameter. Side panels were constructed of horizontally placed planks; and the interior was probably covered with reed, felt, or woolen mat. Curiously, the different parts of the wagon were made of a variety of wood, including elm, ash, maple, and oak. Sources Bakker, Jan Albert, et al. The Earliest Evidence of Wheeled Vehicles in Europe and the near East. Antiquity 73.282 (1999): 778–90. Print.Bondr, Mria, and Gyà ¶rgy V. Szà ©kely. A New Early Bronze Age Wagon Model from the Carpathian Basin. World Archaeology 43.4 (2011): 538–53. Print.Bulliet, Richard W. The Wheel- Inventions Reinventions. New York: Columbia University Press, 2016. Print.Klimscha, Florian. Cultural Diversity in Prehistoric Western Eurasia: How Were Innovations Diffused and Re-Invented in Ancient Times? Claroscuro 16.16 (2018): 1-30. Print.Mischka, Doris. The Neolithic Burial Sequence at Flintbek La 3, North Germany, and Its Cart Tracks: A Precise Chronology. Antiquity 85.329 (2011): 742–58. Print.Sax, Margaret, Nigel D. Meeks, and Dominique Collon. The Introduction of the Lapidary Engraving Wheel in Mesopotamia. Antiquity 74.284 (2015): 380–87. Print.Schier, Wolfram. Central and Eastern Europe. The Oxford Handbook of Neolithic Europe. Eds . Fowler, Chris, Jan Harding and Daniela Hofmann. Oxford: Oxford University Press, 2014. Print. Shishlina, N.I., D. S. Kovalev, and E. R. Ibragimova. Catacomb Culture Wagons of the Eurasian Steppes. Antiquity 88.340 (2014): 378–94. Print.Vandkilde, Helle. Breakthrough of the Nordic Bronze Age: Transcultural Warriorhood and a Carpathian Crossroad in the Sixteenth Century BC. European Journal of Archaeology 17.4 (2014): 602–33. Print.

Book of Ethan Frome by Edith Wharton Essay Example | Topics and Well Written Essays - 750 words

Book of Ethan Frome by Edith Wharton - Essay Example Wharton uses setting, characterization, and symbolism to depict how isolation has emasculated Ethan Frome. The setting of the book is Starkfield, a fictional New England village, which depicts isolation's impact of emasculation on Ethan Frome. Starkfield is an isolated and cold place, which also shapes its small-town culture. It is quite distant from other cities and constantly experiences harsh, cold weather. The weather resembles a cold blanket that hangs on people's attitudes toward life. The community is also poor, which is why Harmon believes that those who get away from Starkfield are better off: â€Å"Most of the smart ones get away† (Wharton Chapter 1). The weather and geographical location can get under people's skin, as they make it easier to feel lonely and hopeless. One description of the setting highlights the sadness and hopelessness of Starkfield: â€Å"Beyond the orchard lay a field or two...huddled against the white immensities of land and sky, one of those l onely New England farm-houses that make the landscape lonelier (Wharton â€Å"Ethan†). The whiteness of the field makes the isolation even more immense, where white means nothingness and the absence of color stands for the absence of life. In addition, the farm houses can be compared to the townspeople. They also feel isolated from each other. They may gossip about one other a great deal, but they are detached from truly doing something for each other. For instance, people feel sorry for Frome after the â€Å"smash-up,† but they do not offer him any real empathy. Frome must have felt lonelier, because of the lack of human connection that would help him make sense of his tragic life and provide better companionship than what Zeena can offer. Furthermore, the coldness of the setting seeps into people's hopes, by freezing their dreams. Ethan once dreamed to be an engineer, but because of lack of social and financial support, he did not become one anymore. Then, he dreams of being with Mattie, but because of his poverty, which can be rooted to the land's barrenness and the moral thinking that it would be wrong to leave Zeena, he does not fight for his love for Mattie. The ending shows that he becomes colder as a person, who is no longer capable of happiness. Ethan Frome is a dynamic character, who changed from an ambitious dreamer to a caregiver to the doomed â€Å"patient.† Before, Frome envisions himself as an engineer, which is why he is interested in the engineer's books. Later on, because his family is detached from family relations, he has become the primary caregiver to his parents. Harmon affirms this and says: â€Å"I guess it's always Ethan done the caring† (Wharton 1). Instead of breaking free from Starkfield, he becomes increasingly bonded to it, especially after marrying Zeena. When Zeena got sick, Frome finds himself the carer once more. In addition, Wharton shows that the setting is Ethan Frome itself, where he is â€Å" an incarnation of the land’s frozen woe with all that was warm and sentient in him fast bound below the surface† (Wharton 1). Carroll stresses that Ethan is as â€Å"mute and melancholic† as Starkfield, as if he is â€Å"one of the outcroppings of slate that push up through the snow† (2). He is like a slate, especially when he realizes the reversal of gender roles in his marriage. Zeena undermines Ethan's masculinity by constantly siphoning his money and time. Ethan re-establishes his manhood with Mattie, however, since the latter

Ethical Egoism Essay Example | Topics and Well Written Essays - 500 words - 1

Ethical Egoism - Essay Example For example, while working at the Single Stop in Miami Dade College Kendal campus, it was clear that every activity had both benefits and costs. First, experience gained in working is very essential as one gets exposure to various challenges and thereby learning ways of overcoming them. Secondly, one gains the ability to manage time and to interact with people with different views and ideas that are usually helpful in life. It is also motivating to learn that through own efforts somebody else lives a better life through the role one played in their life success. In most cases, every action will have a cost under whatever circumstances. The costs are sometimes are minimal and outdone by the benefits, and acts as a motivation to others in most cases. Time is one of the major costs in engaging in an activity. It is a challenge to allocate time to assist others especially when there are no benefits tied to the activity. Engaging in an activity also requires dedication of own efforts, resources such as money or knowledge. These costs in most cases are necessary to part with in  daily  lives. The theory of ethical egoism offers a suitable platform for justification in every action one engages. The theory states that it is sufficient and necessary for action to stand as morally right if it maximizes one’s self interest (Shaffer-Landau 193). It takes two versions the individual and the universal ethical egoism. In individual ethical egoism, one should check on one’s own interests, and one should concern with others only if the extent of involvement contributes to own interests. In universal ethical egoism, everybody has an obligation to act on their best self-interest and ought to concern about others only if the extent of concern contributes to their self-interests. Thus, the theory outlines that before engaging in an action it is necessary to evaluate the benefits and the costs attached. If the costs exceed the benefits, then it is not

Natureview Farm Case

Natureview Farm Case Natureview Farm is a company that manufactures organic yogurt and is the industry leader with 24% market share. Its manufacturing process including the special recipe, longer shelf-life, no artificial ingredients, and product variety differentiated the brand and positioned it distinctively. The yogurt was produced in Vermont and sold in natural food stores only. The current predicament is for them to create a strategic plan, based primarily on distribution-oriented options, to exceed the $20 million revenue mark by the end of FY 2001. This was fueled by the withdrawal of the venture capitalist firm. The distribution strategies revolve around staying in the natural foods stores or further expanding out in to the supermarket channel. Therefore, the problem definition is that there is a need to expand and increase customer base to drive sales which would result in increases in revenues to meet corporate objective. Appendix 1 has a SWOT analysis that will help guide the rest of the discu ssion. Appendix 2 briefly explains the three options in question and has a financial forecast for all three options if they were pursued. Option 1 seems to attain the highest revenue and profit. The firm however would be risking entering the mass market distribution channel which would be a significant shift with its current operations i.e. both the marketing and operations of the firm would need to be re-aligned to meet the large distribution channel. Setting up and effective execution may not be reliably predicted given the 12 month implementation plan. Moreover, horizontal channel conflicts would also possibly be occur due to the customers buying the same product at a cheaper price at a more accessible location. This would give the supermarkets more channel power due to them being able to drive higher sales. Overall, the 8oz market has a 3% expected growth rate, and this number needs to be taken into account as well since it’s not as high as some of the other realized trends which will be discussed below. Option 2 has the next best revenue but not a great profit margin. Again, similar to the previous option, the firm would be entering the mass market distribution channel with all the risks highlighted above including horizontal channel conflict. With this option, the growth rate of the size of the yogurt is at 2% per year; however, the gross profit per sale is relatively high at 43.6%. Again, there is a slower growth rate present here but what’s more important to note is the lack of support provided by retailers for this size of the product. Given that a significantly smaller population purchases the larger tubs, the supermarkets place it in the lowest shelves in-stores and thus, may be overlooked in most scenarios. Finally, Option 3 gives a better profit than the former but not sufficient revenue. Nevertheless, this option highlights the trend and the researched growth rate of 12.5% with the children’s market and multi-pack sales which is an opportunity to capitalize on. This option also bears the least amount of risk due to minimal investment, maintaining and enhancing relationships with existing intermediaries and channel partners, and not having to undergo marketing changes such as brand positioning, or significant production changes. Gross profits with product sales here are 37.6%. There are some critical issues and analysis that need to be investigated before recommending which option be best for Natureview Farm. The first critical issue is that of keeping the company’s existing stance in mind: â€Å"We owe it to our customers, our suppliers, and our distribution partners to make the right strategic choices†¦Ã¢â‚¬  The second is that of not being able to secure other financing options for the company which implies that high-risk initiatives need to be chosen with extra caution. The channel flow analysis in Appendix 3 shows the differences between the supermarket channel and the natural foods channel. The relationship of the incentive compatibility with the service output of bulk-breaking is important since bulk-breaking is one of the primary value-added services that the intermediaries provide, which in turn increases the price of the yogurt for the end consumer. In addition, the product shelf-life is another factor that’s relevant with regard to service output demands. Both these factors are high in demand for the natural foods channel but not the supermarket channel which implies higher incentive compatibility with the former channel partnership. Consumers in turn would also want to be able to purchase a product that lasts longer and is broken down for them already. In the supermarket channel it can also be seen that there are more responsibilities added for Natureview to deal with such as merchandising, payments such as the slotting fee, and added promotions. The natural foods channel has these responsibilities eliminated and has further benefits such as tracking paperwork being down with the intermediaries and the information being passed upstream to Natureview. This does end up increasing the cost due to the additional work done by the intermediaries. The key issue is the horizontal conflict that could potentially occur due to channel power shifts and lack of control from the natural foods channel. Research showed that 67% of the US consumers find that price is a barrier to them purchasing the organic yogurt; this implies that these price sensitive individuals would be more inclined in purchasing the product at the supermarket. Based off the analysis, the best alternative to go forth with would be Option 3. This is mainly because it is the best channel that would avoid any horizontal conflicts stemmed because of a power struggle between the two separate channels. Option 3 also capitalizes on a growing trend in the market and the natural foods industry is expected to grow at 20% annually as well. It would be of interest to maintain and enhance the existing relationships with the channel partners since adding the supermarket channel into the system would make the partnership with the natural foods channel incompatible due to lack of incentives. Furthermore, this is the least risky option that they can invest in with higher returns on investment in comparison with the other options. With existing happy customers, a premium brand position, and strong partnerships with distributors like Wholefoods, Natureview can leverage its equity sources to increase revenue and market share by manufacturing the multipacks tar geted towards the younger population. The decision matrix in Appendix 4 further supports this recommendation. Appendix 1 – SWOT Analysis SWOT ANALYSIS – NATUREVIEW FARM STRENGTHS: No artificials, natural ingredients Market leader with 24% share in Natural Foods Channel Highest shelf-life products Strong Channel Partner Relationships WEAKNESSES: Highly dependent on brokers Only in natural food channel/not supermarket Still a small share in the full yogurt market OPPORTUNITIES: 12.5% growth rate with multi-packaged products for children Supermarket channel THREATS: Not sufficient capital and financing options No experience with supermarket channel Competition intensifying; Horizon Organic with 19% market share Cannibalization of sales Appendix 2 – Three options: Financial forecast Option 1 Forecasted Income Statement (Isolated) Price = $0.74 Revenue $25,900,000 COGS $10,850,000 Gross Profit $15,050,000 Expenses Advertising $2,400,000 Sales $200,000 SGA $320,000 Marketing $120,000 Slotting Fee $1,200,000 Trade Promotions $3,840,000 Broker Fee $1,036,000 Net Income $5,934,000 Option 2 Forecasted Income Statement (Isolated) Price = $2.7 Revenue $14,850,000 COGS $5,445,000 Gross Profit $9,405,000 Expenses Advertising $0 Sales $160,000 Marketing $120,000 Slotting Fee $2,560,000 Trade Promotions $4,096,000 Broker Fee $594,000 Net Income $1,875,000 Option 3 Forecasted Income Statement (Isolated) Price = $3.35 Revenue $6,030,000 COGS $2,070,000 Gross Profit $3,960,000 Expenses Advertising $0 Sales $0 Marketing $250,000 Slotting Fee $0 Trade Promotions $0 Cost of Complementary Cases $150,750 Broker Fee $241,200 Net Income $3,318,050 All the tables presented above have used data from the case for the numbers. The cost of each SKU is derived from Exhibit 3. The Expenses have been derived from the options described in the case. The statements are isolated i.e. they do not take into consideration existing operations and sales of products through the nature foods channel – they are only assessing the options themselves at an individual level. Appendix 3 – Channel Flow Analysis and Incentive Compatibility Supermarket Channel 15% Markup 27% $0.74 Natureview Physical possession à ¯Ã†â€™Ã‚   Ownership à ¯Ã†â€™Ã‚   Promotion à ¯Ã†â€™Ã‚   Payment (Slotting Fee) à ¯Ã†â€™Ã‚   à ¯Ã†â€™Ã… ¸Merchandising à ¯Ã†â€™Ã… ¸Ordering à ¯Ã†â€™Ã… ¸Payment à ¯Ã†â€™Ã… ¸Sales data à ¯Ã†â€™Ã… ¸Riskingà ¯Ã†â€™Ã‚   à ¯Ã†â€™Ã… ¸Negotiationà ¯Ã†â€™Ã‚   Distributor Physical possessionà ¯Ã†â€™Ã‚   Ownershipà ¯Ã†â€™Ã‚   Promotionà ¯Ã†â€™Ã‚   Paymentà ¯Ã†â€™Ã‚   à ¯Ã†â€™Ã… ¸Merchandising à ¯Ã†â€™Ã… ¸Ordering à ¯Ã†â€™Ã… ¸Payment à ¯Ã†â€™Ã… ¸Sales data à ¯Ã†â€™Ã… ¸Riskingà ¯Ã†â€™Ã‚   à ¯Ã†â€™Ã… ¸Negotiationà ¯Ã†â€™Ã‚   Retailer Physical possessionà ¯Ã†â€™Ã‚   Ownershipà ¯Ã†â€™Ã‚   Promotionà ¯Ã†â€™Ã‚   à ¯Ã†â€™Ã… ¸Payment à ¯Ã†â€™Ã… ¸Sales data à ¯Ã†â€™Ã… ¸Riskingà ¯Ã†â€™Ã‚   Consumer Natural Foods Channel 7% Markup 9% 35% $0.88 Naturev-iew Physical possession à ¯Ã†â€™Ã‚   Ownership à ¯Ã†â€™Ã‚   Free product caseà ¯Ã†â€™Ã‚   à ¯Ã†â€™Ã… ¸Ordering à ¯Ã†â€™Ã… ¸Payment à ¯Ã†â€™Ã… ¸Sales data à ¯Ã†â€™Ã… ¸Tracking paperwork à ¯Ã†â€™Ã… ¸Riskingà ¯Ã†â€™Ã‚   à ¯Ã†â€™Ã… ¸Negotiationà ¯Ã†â€™Ã‚   Natural Foods Wholesaler Physical possession à ¯Ã†â€™Ã‚   Ownership à ¯Ã†â€™Ã‚   Free product caseà ¯Ã†â€™Ã‚   à ¯Ã†â€™Ã… ¸Ordering à ¯Ã†â€™Ã… ¸Payment à ¯Ã†â€™Ã… ¸Sales data à ¯Ã†â€™Ã… ¸Tracking paperwork à ¯Ã†â€™Ã… ¸Riskingà ¯Ã†â€™Ã‚   à ¯Ã†â€™Ã… ¸Negotiationà ¯Ã†â€™Ã‚   Natural Foods Distributor Physical possessionà ¯Ã†â€™Ã‚   Ownershipà ¯Ã†â€™Ã‚   Stocking shelvesà ¯Ã†â€™Ã‚   Bulkbreakingà ¯Ã†â€™Ã‚   à ¯Ã†â€™Ã… ¸Payment à ¯Ã†â€™Ã… ¸Sales data à ¯Ã†â€™Ã… ¸Riskingà ¯Ã†â€™Ã‚   Free product caseà ¯Ã†â€™Ã‚   à ¯Ã†â€™Ã… ¸Ordering à ¯Ã†â€™Ã… ¸Payment à ¯Ã†â€™Ã… ¸Riskingà ¯Ã†â€™Ã‚   à ¯Ã†â€™Ã… ¸Negotiationà ¯Ã†â€™Ã‚   Retail-er Physical possessionà ¯Ã†â€™Ã‚   Ownershipà ¯Ã†â€™Ã‚   à ¯Ã†â€™Ã… ¸Payment à ¯Ã†â€™Ã… ¸Riskingà ¯Ã†â€™Ã‚   Consumer Appendix 4 – Decision Matrix

Virtual Memory

Virtual Memory With today's modern technology, we need to ensure that our computers are able to run quick and with ease. In order to run programs with speed, Individuals need to ensure that they have sufficient memory to allow for programs running. Computers come with memory, but sometimes It Is not enough to run what Is needed or wanted. One way to ensure speed Is to use virtual memory. Virtual memory can be described as memory that emulates RAM, and allows programs to run as though the computer has more memory than It actually does.This Is a great benefit for Individuals who are running various programs at one time. According to Mr.. Stallings, he wrote â€Å"virtual memory allows for very effective multiprogramming and relives the user of the unnecessarily tight constraints of main memory† (p. 343, 2012). Using virtual memory is a good choice to help run programs on your system. There are two approaches to providing virtual memory in a system. They are paging and segmentati on. Paging is dividing the processes into very small fixed pages. When pages are loaded a page table is created.Segmentation is for varying of sizes. When segments are loaded a table is created for this process. A benefit is that paging and segmentation can be combined in memory management. Some benefits of using virtual memory are freeing up your systems RAM, cheaper than buying more RAM, and using either an external hard drive or USB thumb drives also gives you space to use. Freeing up your system's RAM is easy to do by closing out programs you are not using at the moment. This frees up space to be used by a program you are needed at the moment.RAM on some systems is not overly priced depending on the type. Individuals can spend a lot of money on upgrading their RAM if they are not careful with what they really need for their system. Two examples of virtual memory are an external hard drive or a USB thumb drive. Either of these can be used in connection to your system to give virt ual memory. Trying to run many programs at one time can cause your RAM to be full, and then no other programs can be started until others are closed. This is beneficial if you receive an error message stating memory Is low. Inning virtual memory is an alternative to buying more RAM for your system also. Stallings wrote â€Å"the addresses a program may use to reference memory are distinguished from the addresses the memory system uses to Identify physical storage sites, and program-generated addresses are translated automatically to the corresponding machine address† (p. 341 , 2012). If an Individual wants to change the size of their virtual memory, they can on their system. They can right click on their computer Icon, and click on properties.Click on the advanced settings tab, look down or the performance part and click settings. Your system will show a recommended amount of virtual memory, but the person can change It to what they feel Is needed. This is something that can be changed at any time just in case someone tries running on what they think is needed for their system. When installing and running programs, everyone would like their system to run quick. Having the right amount of RAM and virtual memory can help your system run smoothly and efficiently.